The Great Camembert war


a documentary film : The Great Camembert war
Director : Yvonne Debeaumarché
Author : Yvonne Debeaumarché
Length : 52'
Year : 2008
Producer : DOC EN STOCK / ARTE France

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Abstract

How do traditional cheesemakers face the shock of globalization? Here's a look at those who try to adapt to market forces, while defending their land and their livelihood. It's the jewel of the French identity, as much as a baguette and a bottle of wine... Camembert, now produced for mass consumption, has become the subject of a major economic battle. The ultra-powerful agribusiness and dozens of brands are now fighting fiercely for the lion's share of supermarket shelves. A matter of taste, but also a matter of economics...